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4 Benefits of Permanent Makeup

Chances are you have a drawer full of half-used palettes of eyeshadow, slightly used blush, and a handful of brow pencils in a variety of shades. Conventional makeup is designed to help you enhance your features and outer beauty by contouring, highlighting, defining, camouflaging, and coloring, yet finding your perfect color can be expensive and putting it on each day requires skill and can be time-consuming. 

At Starkey Medical Esthetics in Salem, Virginia we offer a range of skin solutions, both medical and cosmetic. One of our signature services to help you look your best is permanent makeup. Under the direction of master esthetician, Michele Meinhart, FNP, our permanent makeup artists work with you to create a long-lasting look that you love. 

In this blog, let’s take a closer look at permanent makeup, outline where you can have it applied, and examine four of its key benefits.

Permanent makeup 101

Permanent makeup is not like conventional makeup that you apply and remove daily. Instead, it’s a cosmetic tattoo that stays on for up to three years. To highlight specific facial features or add contour, our expert estheticians tattoo in color, or pigment, into the top layers of your skin. Once the color is in place, you can’t wash it off. Though it’s called permanent, it does fade slowly over several years.

Permanent makeup procedures

Your skin artist applies your permanent makeup in the same way a tattoo is applied with a thin needle. Depending on your needs, your look can be dramatic or subtle. Some of the most popular permanent makeup procedures are for:

If you’ve had breast reconstruction, you may be interested in areola repigmentation, which is a treatment that falls in the category of permanent makeup. 

Benefits of permanent makeup

Permanent makeup offers four main benefits:

Saves time

When you think about the amount of time you spend in front of the mirror applying makeup each morning and then multiply that by days and weeks, it adds up to a significant amount of your valuable time. Add to that the time you spend reapplying or touching it up during the day and then washing it off at night, and you’re looking at hours and hours of your life over the course of a single year. Permanent makeup eliminates the need to apply, reapply, and remove makeup, saving you precious time.

No maintenance

If you’re active and outdoorsy, you’ll love that you can hike, bike, swim, run, walk, and sweat without your makeup running or washing away. You look fresh and beautiful all day!


If you can’t wear traditional cosmetic products because you break out, itch, or your eyes water, then you’ll love that you don’t have to search for and spend extra money on makeup for sensitive skin that may or may not work.

Minimizes skin concerns

Permanent makeup is a popular choice for people who suffer from hair loss because of alopecia or chemotherapy, have scars from accidents or facial surgery, or who want to downplay pigmentation irregularities or birthmarks.

If you’d like to learn more about permanent makeup and see if it’s right for you, call our Salem, Virginia, office to learn more about it and to schedule a consultation, or book an appointment online at your convenience.

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