New Year's Resolution: Simplify Your Makeup Routine

Plenty of women like the way makeup makes them look and feel — but few really enjoy the time-consuming tasks of applying their makeup, touching it up throughout the day, and finally washing it all away in the evening. 

At Starkey Medical Esthetics, Michele Meinhart, FNP, offers permanent makeup to help women in Salem, Virginia, look their best without the hassle. Here’s how permanent makeup can help you simplify your makeup routine this year — and every year.

Permanent makeup: The basics

Permanent makeup uses special pigments to define facial features, like your lips, eyebrows, or lash line. Similar to a tattoo, permanent makeup is intended to enhance these features for a natural look that never needs “touching up.”

Makeup is applied using similar techniques as traditional tattoos. Local anesthetic keeps you comfortable throughout your session.

Having permanent makeup applied doesn’t prevent you from wearing makeup if you choose to wear it. You can still add eyeshadow, lip color, and other makeup to stay on trend from one season to the next.

Benefits of permanent makeup

Permanent makeup offers some key benefits for women of all ages, including these three major perks.

You’ll save money

That’s right, even though your upfront cost may be higher, having permanent makeup applied can dramatically reduce the amount of money you shell out for makeup over time. In fact, a recent survey found women spend an average of $43 for every makeup shopping trip, totalling a whopping $15,000 over her lifetime — and that isn’t adjusted for inflation.

Permanent makeup lets you use less makeup — or none at all, if you prefer — while still maintaining that polished look.  And since permanent makeup isn’t meant to entirely replace your makeup routine, you can still enjoy splurging on the occasional “extra,” like the latest shade of eyeshadow, without breaking the bank.

You’ll save time

There’s a saying: “You can earn more money, but you can’t earn more time.” That’s true. But with permanent makeup, you can recapture a lot of the time you devote to applying makeup every day (or several times a day). 

A recent survey found about half of women spend up to 15 minutes a day applying their makeup in the morning, with some women taking up to an hour — or even more. At just 15 minutes per day, that works out to just over 91 hours — about two-and-a-half weeks of full-time work — devoted to your makeup routine. That doesn’t take into account reapplications during the day or changing up your daytime makeup for an evening out. 

Permanent makeup lets you simplify your routine or skip it altogether, depending on the look you’re going for. Just imagine what you could do with all those extra hours.

You’ll save effort

You know those movies in which the lead actress wakes up after a long night’s sleep with her makeup still perfectly applied? Annoying, right? Well, with permanent makeup, you can look great first thing in the morning, too — and you can even bypass that long makeup routine that threatens to make you late for work every morning.

Permanent makeup also means you don’t have to worry about your makeup coming off on your eating utensils or drinking glass at lunch. And, you don’t have to lug around a bag full of cosmetics for those inevitable touch-ups throughout the day. 

Permanent makeup is also perfect for anyone who isn’t confident about their own makeup skills and for people with arthritis or other medical issues that make it difficult to apply cosmetics.

Invest in yourself this year

Your life is busy enough. Finding ways to simplify your routines is a great way to start the New Year — and with permanent makeup, it’s one resolution that’s easy to keep. To learn more about permanent makeup and how it can change your routine for the better, book an appointment online or over the phone with Starkey Medical Esthetics today.